{"id":3578,"date":"2021-03-12T18:02:27","date_gmt":"2021-03-12T18:02:27","guid":{"rendered":"https:\/\/goodbuzz.org\/?p=3578"},"modified":"2021-04-14T04:55:57","modified_gmt":"2021-04-14T04:55:57","slug":"influencers-payton-may-and-jyssica-yelas-discuss-branding-authenticity","status":"publish","type":"post","link":"https:\/\/goodbuzz.org\/payton\/influencers-payton-may-and-jyssica-yelas-discuss-branding-authenticity\/","title":{"rendered":"Jyssica Yelas on Influencer Marketing, Digital Branding, and Women&#8217;s Empowerment"},"content":{"rendered":"\n<p>CEO and Founder of Style Opal, a ladies-first social media agency, Jyssica Yelas is an expert at all things social media management and influencer marketing. <\/p>\n\n\n\n<p>Passionate about prioritizing authenticity and approaching every client from a multi-faceted standpoint, Jyssica knows what it takes to succeed in the digital world and is prepared to help all women achieve it. I sat down with her to discuss her journey of creating Style Opal and her network of women and femme creators, known as Upper Left Ladies. Watch the full interview below for gems of marketing advice, content presentation, networking tips, and so much more. <\/p>\n\n\n<!--WP embed code ASYNC PLAYER - Brid Ver.3.7.12 --><div id=\"Brid_117127868011215\" class=\"brid\" style=\"width: 696; height: 392;\" ><\/div><script type=\"text\/javascript\"> var _bp = _bp||[]; _bp.push({ \"div\": \"Brid_117127868011215\", \"obj\": {\"id\":\"23817\",\"stats\":{\"wp\":1},\"title\":\"PaytonJyss\",\"video\":\"739458\",\"width\":\"696\",\"height\":\"392\"}}); <\/script><script type=\"text\/javascript\" async src=\"\/\/services.brid.tv\/player\/build\/brid.min.js\"><\/script>\n\n\n\n<p><\/p>\n<span id=\"curated_cause\"><em> - GivingFoward Charity: Miss America Foundation<\/em><img decoding=\"async\" src=\"https:\/\/t.givingforward.org\/v1\/cause\/logo\/270390958-284757792.svg\" alt=\"Charity logo\" width=\"64\"><\/span>","protected":false},"excerpt":{"rendered":"<p>CEO and Founder of Style Opal, a ladies-first social media agency, Jyssica Yelas is an expert at all things social media management and influencer marketing. Passionate about prioritizing authenticity and approaching every client from a multi-faceted standpoint, Jyssica knows what it takes to succeed in the digital world and is prepared to help all women [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":3579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,301],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jyssica Yelas on Influencer Marketing, Digital Branding, and Women&#039;s Empowerment - GoodBuzz Celebrities, Sports Entertainment &amp; General News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goodbuzz.org\/payton\/influencers-payton-may-and-jyssica-yelas-discuss-branding-authenticity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jyssica Yelas on Influencer Marketing, Digital Branding, and Women&#039;s Empowerment - GoodBuzz Celebrities, Sports Entertainment &amp; General News\" \/>\n<meta property=\"og:description\" content=\"CEO and Founder of Style Opal, a ladies-first social media agency, Jyssica Yelas is an expert at all things social media management and influencer marketing. Passionate about prioritizing authenticity and approaching every client from a multi-faceted standpoint, Jyssica knows what it takes to succeed in the digital world and is prepared to help all women [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goodbuzz.org\/payton\/influencers-payton-may-and-jyssica-yelas-discuss-branding-authenticity\/\" \/>\n<meta property=\"og:site_name\" content=\"GoodBuzz Celebrities, Sports Entertainment &amp; General News\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-12T18:02:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-14T04:55:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goodbuzz.org\/wp-content\/uploads\/2021\/03\/payton-jyss-1024x313.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Payton May\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Payton May\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goodbuzz.org\/payton\/influencers-payton-may-and-jyssica-yelas-discuss-branding-authenticity\/\",\"url\":\"https:\/\/goodbuzz.org\/payton\/influencers-payton-may-and-jyssica-yelas-discuss-branding-authenticity\/\",\"name\":\"Jyssica Yelas on Influencer Marketing, Digital Branding, and Women's Empowerment - GoodBuzz Celebrities, Sports Entertainment &amp; 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