{"id":2115,"date":"2021-01-06T06:22:29","date_gmt":"2021-01-06T06:22:29","guid":{"rendered":"https:\/\/goodbuzz.org\/?page_id=2115"},"modified":"2021-03-14T05:11:04","modified_gmt":"2021-03-14T05:11:04","slug":"giving-forward-general-fund","status":"publish","type":"page","link":"https:\/\/goodbuzz.org\/giving-forward-general-fund\/","title":{"rendered":"Giving Forward General Fund"},"content":{"rendered":"\n

Giving Forward is in the cause marketing powered content business, as well as the virtual multi-nonprofit event business.<\/p>\n\n\n\n

For the publishing \/ content portion of our platform Giving Forward, the parent of GoodBuzz distributes 50% of its net ad revenue to other nonprofits. <\/p>\n\n\n\n

Nonprofits are selected by consumers and content contributors. Giving Forward uses a points system to count the votes of the consumers and content contributors to guide our donations (the 50% of net ad revenue). Contributors and consumers both get 6-points per pageview, advertising event or video-view.<\/p>\n\n\n\n

Some visitors to the site do not select an outside cause ad therefore our points-based system attributes those unclaimed points to a “General Fund.” <\/p>\n\n\n\n

The Giving Forward team decides how, where, and when to deploy the general fun allocation. We anticipate using General Fund donations as an investment into future relationships with other nonprofits or to address issues the team agrees upon. <\/p>\n\n\n\n

Here are several examples of how Giving Forward may use donation balances in the general fund:<\/p>\n\n\n\n