Here is the creative for the 18 Celebrities & Pets post / landing page.
Example:
We don’t link directly to the landing page because as a publisher we filter every inbound click from a PSA to inrease the odds that they are human.
Every inbound click must pass through the click filter: https://f2.givingforward.org/?url=https://goodbuzz.org/2020/07/10/18-pets-and-their-celebrities/
UTMs are optional. But if you want you can append on a UTM that identifies you as the source of the click and pre-sets the nonprofit that gets the “reader points.” https://f2.givingforward.org/?url=https://goodbuzz.org/2020/07/10/18-pets-and-their-celebrities/?&utm_source=nytimes&utm_medium=display&utm_campaign=psa&utm_term=aspca
IAB banners are available here in a variety of sizes (should we insert the creative here as well)?