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Bezos Bites Back – Sometimes doing the right this is also the right thing to do.

Jeff Bezos is ready to lose racist “Dave” as a customer. And millions of Amazon customers will applaud “Dave’s” absence. So will most Amazon employees.

It’s a stance Bezos is happy to take, and even the racist Amazon shareholders should applaud. Because it was the right thing to say, the right thing to do, and will increase the value of the company. “Dave” can go find a racist company to buy from.

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Kevin Lee
Kevin Leehttp://www.didit.com
Co-Founder Didit a marketing/tech firm, CEO of eMarketing Association & Founder GivingForward.org cause marketing nonprofit. I invent marketing platforms & launched We-Care ($8+ million for nonprofits via cause-marketing) 4 books, 500+speaking engagements, & 700+ articles. Yale MBA - live in Scarsdale with family.

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